WHY IS SCIENCE COMMUNICATION IMPORTANT

The world is changing. From the moment we left school, we relied on the media to keep us informed on the latest in science and technology. Now, the internet fills that role for many.

Unfortunately, much of online news risk misleading the public about research and its significance. As experts in your fields, it is important for scientists to help keep today's generations informed and to help them understand the importance of your work.  
 

As well as helping to make sure accurate information is conveyed to the media and online, there are a wealth of benefits to be gained from communicating your science.

1) Outreach is becoming a requirement.

Within the UK, universities and research institutes have an obligation to work within their local community. This means outreach. While many now have departments especially for outreach activities, there is also an expectation and longing for scientists to get involved.

Many funding applications now attach conditions that the awardee takes part in outreach to promote the research. Imagine if you already knew how to design outreach activities which target your intended audience. This would make the whole process much easier, and enjoyable.

If you have training and experience in outreach, it is the bow on the ribbon when applying for both funding and jobs.

2) It will help your career.

It is often the case that great science leaders are great communicators. It is also useful when writing proposals or funding applications. Have you been introduced to the dreaded 'lay summary.'? This is often the part where scientists struggle the most. And it is here the panel want you to easily and simply explain your research so that non-experts can understand its purpose and importance. Is this something you can do easily without the use of scientific terms or acronyms?

Learning how to write in plain English, how to develop your message and explain tricky subjects in a compelling way could increase your chances of success in these situations. It is also an important skill for interviews, conferences and networking events where you will be meeting people whom may not have the same level of knowledge in your particular area of research.

3) Boost awareness.

Communicating online or through the media, whether it is a tweet, blog or news story, can have great results on raising awareness of your science field, your research and you as a scientist.

One story can reach millions. And, not only help inform the public on latest scientific developments but also explain its' importance to the government and create a wider reach of awareness within the scientific community. 
 

The Chatty Scientist aims to provide a modern digital and interactive training platform for busy scientists who want to learn skills on the go.

We offer bespoke workshops and online courses as well as a range of informative blogs with advice and activities to check out in your own time, on the train or over your morning coffee.

You can also post questions in the community page on Facebook for even more insights direct from the scientific community.


So, what are you waiting for?


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